Why I'm Passionate...
ABOUT REAL BROKER
(And why I think you will be too)
Which brokerage should you join?
Who do you want to build life long working relationships with?
It's a huge decision after all.

#1. The Best Financial Model in the Industry

First and foremost, I believe Real Broker to be the best brokerage in the industry for almost* every agent.
The reason is simple. The financial model helps you keep the most of your commission, the technology makes your life as easy as possible, the growth of the company makes your stock earnings increase significantly, and the revenue share sets up you and your future generations as a reward for bringing new agents to the company.
*except possibly brand new agents. Click here to learn why I say that.
I believe you will keep more of your commissions with Real than any other brokerage.
Don't believe me? Schedule a free call with me and we can put your numbers into my custom Broker Comparison spreadsheet. If I'm wrong I'll treat you to your beverage of choice next time you're up in Mckenzie Bridge, Oregon :)
#2. A Culture of Kindness
1. Work Hard, Be Kind.
At the end of the day, having the best financial model in the world for agents doesn't mean anything if you don't like the people you work with.
You'll hear it time and time again from every broker who works at Real, but somehow Real has cultivated a beautiful culture of kindness and helpfulness amongst it's agents.
Ready to Join?
If you've seen enough and you know you're ready to bring your real estate practice to Real Broker, just click the button below and you can sign up now.
Click Here to Join Real Today#3. The Technology

Real Broker is best understood as a technology company that happens to provide real estate brokerage services.
What does this mean and why is it important?
Well for one, you want the brokerage you work for to have a strong commitment to always having the best technology. And to be clear, this is an ever evolving game, so you need your leadership to be firmly committed to this so they can do what it takes to not only get the best technology but then also be committed to a humble mindset asking:
"How can we continue to improve our technology?"
Here is a quick list of future and upcoming technology being built at Real.
- Agent App (your entire business in your hand)
- Mortgage Company
- Title Company
- Credit Card

Pritesh Damani, Chief Technology Officer at Real
“Technology should not need a user manual. It should be so intuitive that you inherently know how to use it. That is our guiding principle in how we develop our technology”. (Source)
#4. The Stock (REAX)

How the Stock is Issued to Agents
There are two ways agents can get stock for free or at a discounted rate, being awarded it for achieving specific goals, and purchasing it at discounted rate.
1. The Stock Award Program
Capping Award
- Individual Agents, Team Leaders & Domestic Teams (150 Shares )
- Team Members (150 Shares)
Recruiting Award (Bring One new Agent)
- Individual Agents, Team Leaders & Domestic Teams (75 Shares )
- Team Members (35 Shares)
Performance Award (Elite Agent)
- $6k in post cap transaction fees ($16k worth of Stock)
OR
- GCI > $500k ($16k worth of Stock)
Cultural Award
Teach Monthly or Give Back (issued annually, $8,000 worth of stock)
2. The Stock Purchase Program
- Before Cap - 5% of commission paid out in stock (w/ a 10% bonus)
- After Cap - 10% of commission paid out in stock (w/ a 20% bonus)
#5. The Revenue Share

Here are the very simple details about rev share. If you want to do a deep dive on it, click here to read the full explanation of Rev Share (link coming soon).
Here are the basic amounts you earn every year for each agent you attract. Note: Rev Share can be passed down to heirs. In my opinion, when choosing a brokerage, this is one of the most important deciding factors because you will inevitably bring other agents into the brokerage you are with (if you love it), and when you do you could either be rewarded with a one time cash bonus, or you could be rewarded with passive income for the rest of your life and future generations.
- Tier 1 - $4,000 / year /agent
- Tier 2 - $3,200/year/agent
- Tier 3 - $2,400/year/agent
- Tier 4 - $1,600/year/agent
- Tier 5 - $800/year/agent
Rough Example of Earning Potential:
An agent who has attracted 40 agents in their Level 1 and 100 agents total earns approximately $75,000/year.

Malcolm Lawson, The Lawson Group
"Income from the Revenue Share here at Real has changed my life completely. It allows me the freedom to spend more time with my son, choose which clients I want to work with, and have the security of a base income that continues to grow every year." (Source)
#6. THE TRAINING

With over 200 courses and 20+ hours of live content each and every week, you get access to the industry's best minds.
Sessions include:
- Mastermind Groups
- Individual Classes
- Courses
- Workshops
#7. You Can Bring Your Team (even your entire brokerage)

Real has designed the Pro Teams Program to allow you to configure your team's splits and caps in as many different configurations as you want.
Their goal is to allow you to bring your team or brokerage over without changing your model at all.
>> Click here to learn more about the Pro Teams Program at Real <<
#8. You Can Keep Your Brand

Have you spent years building a brand that your local community already knows, loves, and trusts?
No problem at all. You're encouraged to bring your brand and teams here to Real and under Real's Private Label Program you can bring your team and don't even need to mention Real in your branding.
>> Click here to learn more about Real's Private Label Program <<

Jodi Nishimura, KAI Real Estate
"Being able to bring our team to Real under the Private Label program allowed us to get all the benefits of the joining Real and keep our brand on our contracts which was huge."
#9. The Growth & Timing

"Small but Mighty, Real Broker is the fastest growing broker in the world"
Which company would you prefer to join?
- Amazon in 2003 (Stock price - $2.63)
OR
- Amazon in 2023 (Stock price $179)
Amazon in 2003 of course. Then you could enjoy a 68x multiplier on your stock earnings.
It's obvious that you're going to get better stock appreciation from joining the right company in the early days.
This is no different.
The challenge of course is that you have to know which company is going to experience growth and success like Amazon.
While no one has a crystal ball, there is one key metric to start with and that is the growth of the company, and more specifically, the agent growth.
As of today (March 25, 2024), Real Broker is the fastest growing real estate brokerage in the industry.
In my humble opinion, the next 1-3 years offers a golden opportunity to join Real and help grow a great company while enjoying the fruits of rapid growth via stock appreciation and passive income from attracting other agents onto the team.
Ok, Real sounds great, but if the culture is so important...
Who isn't a fit for Real Broker?
As anyone who has been a part of a fast growing business knows, rapid growth can be one of the most challenging things for a business.
While the technology that manages Real scales infinitely (and even gets more intelligent with Real's use of AI), preserving the culture that makes Real such a wonderful place to call home is hard to keep.
As such, from time to time, the leadership at Real has to "Weed the Garden" a bit.
Below is a quick list of characteristics and actions that have gotten agents let go from Real (they primarily come from recruiting activities)
- Cold Calling
- Poaching other agents
- Sponsor Shopping
Real Broker does not want to be perceived in the industry as "another aggressive recruiting cloud brokerage".
The mission at Real is to Work Hard, Be Kind, and attract the right agents along the way.
Any Questions about Real Broker?
We've broadly covered alot of information in this article and to be honest there is much more to it.
With that said, if you have any questions or want help joining, I would love to help. Go ahead and schedule a free call with me by clicking the button below and I'll be happy to get you on the right track.
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